INNIMI was created during a period of transition, when a stable direction came to an end and a more intentional way of building something began to take shape.

From the beginning, the focus moved directly to what defines everyday use, including materials, comfort, and how each piece performs over time.

Hair accessories became the starting point because they are part of a daily routine and stay with you throughout the day, shaping how things feel in a way that is often overlooked.

The process began with research, supplier communication, and product testing, with attention placed on mulberry silk and cellulose acetate as materials that define both feel and performance.

Sampling and refinement became part of the process, with each piece evaluated based on how it feels when worn and how naturally it fits into everyday use.

Silk scrunchies were developed first, followed by acetate combs, french pins, and clips, forming a set of essentials designed to be used together.

At the same time, the brand was shaped through visual direction, packaging, and positioning, creating a clear and consistent identity before launch.

INNIMI was created as a system of everyday hair accessories, defined by material, balance, and consistency, and designed to become part of a routine over time.

With love,
INNIMI